Powering US Industry Through Specialized Distribution
ProDirect Group operates five specialized B2B ecommerce divisions delivering professional-grade equipment to contractors, tradespeople, and industrial buyers across the United States.
$0 Sales Tax
On qualifying orders in 45+ states
Authorized Dealers
Full OEM warranty on every product
PDF Datasheets
Technical specs on 500+ products
Free Freight
On orders over $199–$499 by division
The Group Behind America's Fastest-Growing Trade Verticals
Founded to modernize industrial distribution for the digital-first contractor, ProDirect Group operates specialized B2B ecommerce divisions across key trade verticals. With centralized US-based logistics and support, we build category-specific platforms that serve professional buyers with the depth of product knowledge, inventory availability, and technical expertise they demand.
We partner directly with leading manufacturers to supply professional-grade equipment to contractors, tradespeople, and industrial buyers nationwide. Every division in the ProDirect Group operates as an authorized dealer, ensuring customers receive full manufacturer warranty support, genuine parts, and factory-backed service.
Authorized Dealer Network
Direct manufacturer relationships across every division. Full OEM warranty, genuine parts, and factory-backed service on every order.
Professional Grade Only
Zero consumer products. Every SKU is specified and rated for professional, commercial, and industrial applications.
Category-Specialized Teams
Each division is operated by industry specialists who understand the products, the applications, and the standards.
The ProDirect Group Tax Advantage
Every ProDirect Group division ships from tax-free states. Our customers pay $0 sales tax on qualifying orders in most US states — automatically, with no forms to file and no refund process.
A professional welding package at $8,500
6.25% state sales tax — not collected
A Husqvarna floor saw package at $15,000
7.25% state sales tax — not collected
A Generac commercial standby at $28,000
6.25% state sales tax — not collected
$0 sales tax applies to most orders in 45+ states. Consult your tax professional for use-tax obligations in your state.
Calculate your savingFive Specialized Divisions
Each division operates as a category-specific platform with dedicated inventory, specialized teams, and deep manufacturer relationships.
Welding Division
WeldingProDirect.com
Professional welding equipment from Miller, Lincoln, ESAB and Hypertherm — MIG, TIG, plasma cutting, and consumables.
Concrete Division
ConcreteProDirect.com
Concrete cutting, drilling, grinding and surface preparation equipment from Husqvarna, Diamond Products and Tomahawk Power.
Generator Division
GeneratorProDirect.com
Commercial standby and portable generators from Generac, Kohler, Cummins and Briggs & Stratton.
Climate Division
ClimateProDirect.com
Commercial HVAC, heating, cooling and climate control systems.
Lift Division
LiftProDirect.com
Material handling, lifting equipment and hoisting solutions.
The Unified ProDirect Trade Account
Manage procurement across five industrial verticals with one centralized US credit line and a dedicated account manager. Streamline your purchasing, consolidate your reporting, and unlock volume pricing—all from a single relationship.
“A general contractor who runs welding and concrete operations can manage both with a single ProDirect Group trade account—one credit line, one account manager, one monthly invoice.”
Centralized US Credit Line
One Net-30 trade account that works across all five divisions. Simplify your procurement with unified billing and a single credit application.
Dedicated Account Manager
Every trade account is assigned a dedicated account manager who understands your business, coordinates across divisions, and ensures priority fulfillment.
Consolidated Reporting
Access real-time spend analytics, order history, and procurement data across every ProDirect division from one centralized dashboard.
Volume Pricing Programs
Qualified trade accounts unlock tiered pricing, bulk discounts, and custom quoting across all five specialized divisions.
Ready to open an account? Apply through any of our divisions:
Manufacturer Partnership Program
Scale your US reach with our proprietary digital distribution stack and category-specific marketing engines. We turn specialized expertise into measurable growth for your brand.
Trusted by Industry Leaders
Every product on every ProDirect platform is sourced through authorized channels—full OEM warranty, genuine parts, and factory-backed service on every order.
Why Partner with ProDirect Group?
We provide the infrastructure, audience, and expertise to grow your brand's presence in the professional trades market.
Digital Distribution Stack
Leverage our proprietary ecommerce infrastructure to reach qualified professional buyers across five category-specific platforms.
Category-Specific Marketing
Your products are positioned within dedicated trade verticals—reaching buyers actively searching for professional-grade equipment.
Transparent Performance Data
Real-time visibility into sales velocity, market demand, and customer engagement across our entire distribution network.
Nationwide US Coverage
Extend your reach to contractors and industrial buyers across all 50 states through our established fulfillment network.
Authorized Dealer Compliance
Full MAP compliance, brand protection, and adherence to your dealer policies. Your brand integrity is our priority.
Technical Sales Support
Our category specialists provide pre-sale technical support, product recommendations, and application guidance to every buyer.
Contact Our Team
For manufacturer partnership inquiries, dealer applications, trade account requests, or general business questions.
Business Hours
Mon–Fri 8:00 AM – 6:00 PM CT (Central Time)
US Operations
Serving all 50 states nationwide
We typically respond within 1 business day. For urgent manufacturer partnership inquiries, please indicate so in your subject line.